Data, code
and perspective
5+ years in data analytics and consulting, 9+ years applying data to SEO strategy at scale. I help companies turn complex data into clear decisions — and I write about everything I learn along the way.
Regression Models for Sales Forecasting: A Simple Introduction
Learn how linear regression, Ridge, and Lasso help forecast sales in a simple and intuitive way.
The Next Internet (Or Why Your Browser Is Already the Minority)
AI bots now generate more traffic than humans, and Cloudflare is putting a price directly on HTTP. Here’s what comes next.
The End of Humor
A joke only works if someone else gets the reference. As culture fragments into ever smaller niches—and soon, perhaps, into audiences of one—what happens to our ability to laugh together?
Serendipity Died, and Nobody Went to the Funeral
Recommendation algorithms have become so good at predicting what we'll like that, without noticing, we've lost the possibility of finding something by accident.
The Data Ouroboros: What Happens When AI Trains on AI
Language models are running out of human-generated data and increasingly feeding on their own output. Here’s what the evidence actually says about model collapse—without the usual panic or denial.
The Dashboard as a Form of Self-Deception
A dashboard full of green metrics is not the same as a risk-free decision. On executives’ craving for certainty, and the uncomfortable job of analysts who take uncertainty seriously.
I'm a data analyst focused on turning complex data into clear decisions. I write about technology because technical knowledge should be accessible, not cryptic. No unnecessary jargon, no empty trends.