Data, code
and perspective
5+ years in data analytics and consulting, 9+ years applying data to SEO strategy at scale. I help companies turn complex data into clear decisions — and I write about everything I learn along the way.
Hypothesis Testing
The standard framework for statistical inference is simultaneously the most widely used and most widely misunderstood tool in business analytics
Regression Models for Sales Forecasting: A Simple Introduction
Learn how linear regression, Ridge, and Lasso help forecast sales in a simple and intuitive way.
Markdown Style Guide
Here is a sample of some basic Markdown syntax that can be used when writing Markdown content in Astro.
Using MDX
Lorem ipsum dolor sit amet
data guia
Lorem ipsum dolor sit amet
I'm a data analyst focused on turning complex data into clear decisions. I write about technology because technical knowledge should be accessible, not cryptic. No unnecessary jargon, no empty trends.